"Meme-Board" Mania: Nebraska fans raise funds for Husker’s billboard

The Huskers are headed to Oklahoma City for March Madness, and fans are making sure the team feels the love, literally from the roadside.

March 17, 2026Updated: March 17, 2026
By Tyler Murphy

LINCOLN, Neb. — The Huskers are headed to Oklahoma City for March Madness, and fans are making sure the team feels the love, literally from the roadside.

Nebraska basketball’s "Meme Army" has successfully funded a billboard campaign featuring walk-on Tanner Borchardt.

The "Meme-Board" will stand tall off Highway 235 near the downtown area, welcoming the Big Red as they look to secure the program's first-ever tournament win.

Organizer Tyler Juhlin initially aimed for $1,250 to fund a single billboard for one week. After surging past that goal to raise over $2,500, he’s secured five billboards across the city, with all remaining proceeds going directly to the team’s NIL fund.

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