The manuka honey market size was valued at USD 366.22 million in 2022 and is projected to grow from USD 381.09 million in 2023 to USD 528.24 million by 2030, exhibiting a CAGR of 4.78% during the 2023-2030 forecast period. Europe dominated the manuka honey market with a market share of 36.27% in 2022.

Manuka honey is a premium quality honey produced from the nectar of the Manuka trees or flowers, majorly found in New Zealand and Australia. This honey is strongly distinct from other types of honey due to the presence of the key active ingredient, methylglyoxal. Moreover, the pure honey imparts a deeper, earthier, and more viscous flavor and exhibits the highest range of phenolic and antioxidant properties compared to the other grades of honey. Thus, owing to its antiviral, antioxidant, and antibacterial attributes, the Manuka honey has emerged as one of the most suitable options for medical treatments in the pharmaceutical industry. Besides this, it is also utilized in the food & beverage industry due to its rich caramel-like flavor, which will fuel the Manuka honey market growth.

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Segmentation:

High Availability and Affordability of UMF 5+ Honey to Drive Consumption Growth

The market is segmented by type into UMF 5+, UMF 10+, UMF 15+, and UMF 20+. The UMF 5+ segment dominated the market in 2022 due to its wide availability and affordable pricing, making it ideal for everyday use.

Supermarkets/Hypermarkets to Remain Key Distribution Channels Due to Extensive Reach

The market is divided by distribution channel into supermarkets/hypermarkets, specialty stores, online stores, and convenience stores. Supermarkets/hypermarkets lead the market share, owing to their extensive network and popularity as destinations for premium and gourmet honey products.

The market is further analyzed by region, covering North America, Europe, Asia Pacific, and the Rest of the World.

Report Coverage:

This report provides a comprehensive market analysis, focusing on key areas such as leading product types, distribution channels, and major market players. It also highlights recent industry developments and significant market trends. Additionally, the report examines various factors contributing to the market’s growth in recent years.

Drivers and Restraints:

Increasing Use of Natural Honey in the Medical Sector to Propel Market Growth

Honey, particularly Manuka honey, has long been valued for its therapeutic properties. It is widely used in medical products, especially for wound care, due to its antibacterial and healing properties. This growing adoption of Manuka honey in the medical sector is expected to drive market growth.

However, challenges related to the extraction and processing of Manuka honey from flowers may pose a constraint on market expansion.

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Regional Insights:

Europe to Lead the Market Due to Strong Production of Manuka Honey

Europe holds the largest share in the Manuka honey market and is expected to maintain its leading position throughout the forecast period. The region is a significant producer of Manuka honey-based products, and factors such as increasing consumer purchasing power and the strong presence of online distribution channels are anticipated to further propel market growth.

Asia Pacific ranks as the second-largest region, driven by a shift in dietary preferences and growing health and wellness awareness among consumers.

Competitive Landscape:

Market Leaders Focus on New Product Launches and Strategic Collaborations to Strengthen Market Presence

Major companies such as Arataki Honey, COMVITA, and New Zealand Honey Co. are leading the market. These players are focusing on introducing innovative products and forming strategic partnerships or mergers to expand their customer base and increase market share.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

  • COMVITA (New Zealand)
  • Arataki Honey (New Zealand)
  • New Zealand Honey Co., (New Zealand)
  • Steens Honey (New Zealand)
  • HAPPY VALLEY HONEY (New Zealand)
  • Mother Earth Manuka Honey (New Zealand)
  • KIVA Health Food (U.S.)
  • KARE (New Zealand)
  • Manuka Health New Zealand (New Zealand)
  • Mount Somers (New Zealand)

Notable Industry Development:

In February 2022, Three Peaks Honey merged with 100% Pure New Zealand Honey, one of the leading Manuka honey companies. The newly formed entity, named “Manuka Collective,” aims to enhance the production of high-quality Manuka honey.

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