Thailand’s Live Commerce 2024: Showcasing Thai Products with Top Influencers to Boost Global Market Presence

BANGKOK, THAILAND – May 17, 2024


Thailand’s Deputy Prime Minister and Minister of Commerce, Mr. Phumtham Wechayachai, announced the launch of Thailand Live Commerce 2024 at a press conference in Bangkok. Scheduled from May 13-17 on TikTok, the event aims to promote Thai products and foster entrepreneurship, targeting ASEAN and future Chinese markets. Influencers such as Songkran Techanarong and Mind Naphatsorn Surawann will participate, showcasing over 300 products. The initiative seeks to adapt to global market changes and expand Thailand’s online economic presence, with a focus on integrating Thai cultural goods into the global market.

BANGKOK — Deputy Prime Minister and Minister of Commerce, Mr. Phumtham Wechayachai announced the launch of Thailand Live Commerce 2024 at a press conference at the Ministry of Commerce on May 8. The initiative, in collaboration with Thailand Post, a leading Thai logistics provider, the Thai Influencer Trade Association, XMCN, a prominent TikTok influencer agency, and influencers from Idol Factory and 945 Holdings, is set to take place May 13-17 on the TikTok. The event aims to promote Thai products and foster entrepreneurship, with a focus on expanding into ASEAN and global markets in the future.
Notable participants include influencers Songkarn Taechanarong, Mind Napasasi Surawan, and Big Thitiwut Waroon, a popular TikTok with 2.4 millions followers, who will help showcase over 300 Thai products ranging from beauty and wellness items to household goods.

Phumtham emphasized the need for Thailand’s commerce sector to adapt to rapid global market changes and maximize online economic opportunities. The event is designed to support small-scale operators in reaching global markets by integrating Thai cultural and intellectual goods.

Songkran Techanarong highlighted the opportunities presented by online platforms, noting that anyone with a smartphone and dedication can engage in commerce. Mind Naphatsorn Surawann expressed her desire to increase the visibility of Thai products globally and expand business opportunities abroad.

Dr. Danan Supatrapan, managing director of Thai Post, discussed the evolving content landscape and consumer behavior, underlining the importance of logistical adaptations and expanded service points to enhance user experience and accessibility worldwide.

The Thailand Live Commerce 2024 will offer a platform for entrepreneurs to live-stream and sell a variety of products, further details can be found on the Ministry of Commerce’s official page and through the Department of International Trade Promotion.

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