SPRINGVILLE, Utah --(BUSINESS WIRE)

Blue Unicorn, a small Utah-based startup in the protein bar industry, responded today to a lawsuit filed by Built Brands, LLC (Built), producer of the Built Bar. In the lawsuit, Built makes several allegations. The claims include an alleged comment at a farmers' market regarding the origin of Blue Unicorn's products, as well as baseless trade secret accusations against Dr. Luke Tolley, a respected food scientist who previously contracted with Built over seven years ago.

"Dr. Tolley developed Blue Unicorn's proprietary technology and recipes based on his ongoing research in plant-based proteins, work that he conducted several years after his contract with Built ended," said Jason Christensen, founder of Blue Unicorn. "Dr. Tolley was never employed or bound by any non-compete agreement with Built.”

Unlike Built's whey protein bars, Blue Unicorn's products are plant-based and dairy-free, providing an alternative to those who struggle with dairy intolerance or simply prefer a cleaner, more environmentally friendly, or better-tasting source of protein.

"Our product is fundamentally different from Built's," said Christensen. "They make whey protein bars. We developed and produce a fluffy plant-based protein bar that has the macronutrients of the best functional protein bars, but tastes like a treat." He then added, "Consumers deserve choices, and we're here to provide them. This lawsuit won't stop us from doing what we set out to do—bring innovative protein products to people whose needs aren't being met with current options."

Blue Unicorn invites those who believe in supporting small businesses over corporate legal departments to join the conversation online using #GoBlueUnicorn #BarWars. Blue Unicorn believes in competition through creativity, not corporate legal tactics.

The case is Built Brands, LLC v. Blue Unicorn, LLC, Case 2:24-cv-00838-TC in the District Court of Utah, Central Division.

About Blue Unicorn

Based in Springville, Utah, Blue Unicorn is revolutionizing the protein bar industry with its innovative plant-based protein bars. Built on a brand promise of “No more half-eaten protein bars”, the company's products feature clean, allergen-friendly ingredients that are nut-free, gluten-free, dairy-free, and soy-free. Each bar delivers premium nutrition with the taste and texture of a gourmet treat, making them perfect for families and health-conscious consumers.

For more information and to order Blue Unicorn protein bars, visit www.blueunicorn.com. To see how elite athletes love Blue Unicorn in their training nutrition, follow @blueunicornofficial on Instagram.

For media inquiries, please contact: media@blueunicorn.com.

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