The Licensed Merchandise Market report lists The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, Sanrio, Sequential Brands Group, Hasbro, General Motors, National Basketball Association, Electrolux, National Football League, WarnerMedia, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE among the mentioned manufacturers.

The “Licensed Merchandise Market Size” report provides a detailed and insightful analysis of the industry, offering a holistic overview of its various components, key players, and stakeholders. It explores the dynamic nature of the market by evaluating trends, challenges, growth drivers, and emerging opportunities that shape the competitive landscape. This report presents a macro-level analysis, encompassing crucial aspects such as market sizing, segmentation, industry structure, regional distribution, and future growth projections. It assesses market performance across different segments and applications, identifying key factors influencing demand and supply.

Furthermore, the report compiles extensive data on overall market size, including sales volume (in units), revenue generation, and market share distribution among different product types and applications. It also delves into technological advancements, regulatory frameworks, and economic factors that impact market expansion.

Market Analysis and Insights: Global Licensed Merchandise Market

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the “licensor”) grants a license to a manufacturer or retailer (the “licensee”) to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.
The Global Info Research report includes an overview of the development of the Licensed Merchandise industry chain, the market status of Entertainment (Apparels, Toys), Corporate Trademarks/Brand (Apparels, Toys), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Licensed Merchandise.
Regionally, the report analyzes the Licensed Merchandise markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Licensed Merchandise market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Market segmentation

Licensed Merchandise market is split by Type and by Application. For the period 2019-2030, the growth among segments provide accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

The major players covered in the Licensed Merchandise market report are:

  • The Walt Disney Company
  • Meredith Corporation
  • PVH Corp.
  • Iconix Brand Group
  • Authentic Brands Group
  • Universal Brand Development
  • Nickelodeon (ViacomCBS)
  • Major League Baseball
  • Learfield IMG College
  • Sanrio
  • Sequential Brands Group
  • Hasbro
  • General Motors
  • National Basketball Association
  • Electrolux
  • National Football League
  • WarnerMedia
  • The Pokémon Company International
  • Procter & Gamble
  • Ferrari
  • Ralph Lauren
  • Mattel
  • Ford Motor Company
  • BBC Worldwide
  • The Hershey Company
  • Stanley Black & Decker
  • PGA Tour
  • National Hockey League
  • Sunkist Growers
  • WWE

Market segment by Type, covers

  • Apparels
  • Toys
  • Accessories
  • Home Decoration
  • Software/Video Games
  • Food and Beverage
  • Others

Market segment by Application can be divided into

  • Entertainment
  • Corporate Trademarks/Brand
  • Fashion
  • Sports
  • Others

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Market segment by region, regional analysis covers

  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
  • Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
  • South America (Brazil, Argentina, Colombia, and Rest of South America)
  • Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

The content of the study subjects, includes a total of 15 chapters:

  • Chapter 1, to describe Licensed Merchandise product scope, market overview, market estimation caveats and base year.
  • Chapter 2, to profile the top manufacturers of Licensed Merchandise, with price, sales, revenue and global market share of Licensed Merchandise from 2019 to 2025.
  • Chapter 3, the Licensed Merchandise competitive situation, sales quantity, revenue and global market share of top manufacturers are analysed emphatically by landscape contrast.
  • Chapter 4, the Licensed Merchandise breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2019 to 2030.
  • Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2019 to 2030.
  • Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2023.and Licensed Merchandise market forecast, by regions, type and application, with sales and revenue, from 2025 to 2030.
  • Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
  • Chapter 13, the key raw materials and key suppliers, and industry chain of Licensed Merchandise.
  • Chapter 14 and 15, to describe Licensed Merchandise sales channel, distributors, customers, research findings and conclusion.

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Questions answered in the Licensed Merchandise market research report:

  • What is the Licensed Merchandise market size?
  • What are the market driving factors behind the Licensed Merchandise market?
  • What are the market trends and forecast for the global Licensed Merchandise market?
  • What are the trends and forecasts based on market research and analysis of Licensed Merchandise market segmentation by type, application, and geography?
  • Which are the major global Licensed Merchandise companies?
  • What is the CAGR and Revenue expected in future?

Detailed TOC of Global Licensed Merchandise Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2030

1 Licensed Merchandise Market Overview

1.1 Introduction

1.2 Market Analysis by Type

1.2.1 Overview: Global Revenue by Type: 2017 Versus 2021 Versus 2030

1.3 Market Analysis by Application

1.4 Global Market Size & Forecast

1.4.1 Global Sales in Value (2017 & 2021 & 2030)

1.4.2 Global Sales in Volume (2019-2030)

1.4.3 Global Price (2019-2030)

1.5 Global Production Capacity Analysis

1.5.1 Global Total Production Capacity (2019-2030)

1.5.2 Global Production Capacity by Geographic Region

1.6 Market Drivers, Restraints and Trends

1.6.1 Licensed Merchandise Market Drivers

1.6.2 Licensed Merchandise Market Restraints

1.6.3 Licensed Merchandise Trends Analysis

2 Manufacturers Profiles

2.1 Manufacture 1

2.1.1 Manufacture 1 Details

2.1.2 Manufacture 1 Major Business

2.1.3 Manufacture 1 Licensed Merchandise Product and Services

2.1.4 Manufacture 1 Licensed Merchandise Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2025)

2.2 Manufacture 2

2.2.1 Manufacture 2 Details

2.2.2 Manufacture 2 Major Business

2.2.3 Manufacture 2 Licensed Merchandise Product and Services

2.2.4 Manufacture 2 Licensed Merchandise Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2025)

2.3 Manufacture 3

2.3.1 Manufacture 3 Details

2.3.2 Manufacture 3 Major Business

2.3.3 Manufacture 3 Licensed Merchandise Product and Services

2.3.4 Manufacture 3 Licensed Merchandise Sales, Price, Revenue, Gross Margin and Market Share (2019, 2020, 2021, and 2025)

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3 Licensed Merchandise Breakdown Data by Manufacturer

3.1 Global Licensed Merchandise Sales in Volume by Manufacturer (2019, 2020, 2021, and 2025)

3.2 Global Licensed Merchandise Revenue by Manufacturer (2019, 2020, 2021, and 2025)

3.3 Key Manufacturer Market Position in Licensed Merchandise

3.4 Market Concentration Rate

3.4.1 Top 3 Licensed Merchandise Manufacturer Market Share in 2021

3.4.2 Top 6 Licensed Merchandise Manufacturer Market Share in 2021

3.5 Global Licensed Merchandise Production Capacity by Company: 2021 VS 2025

3.6 Manufacturer by Geography: Head Office and Licensed Merchandise Production Site

3.7 New Entrant and Capacity Expansion Plans

3.8 Mergers & Acquisitions

4 Licensed Merchandise Market Analysis by Region

4.1 Global Market Size by Region

4.1.1 Global Sales in Volume by Region (2019-2030)

4.1.2 Global Revenue by Region (2019-2030)

4.2 North America Licensed Merchandise Revenue (2019-2030)

4.3 Europe Licensed Merchandise Revenue (2019-2030)

4.4 Asia-Pacific Revenue (2019-2030)

4.5 South America Revenue (2019-2030)

4.6 Middle East and Africa Revenue (2019-2030)

5 Licensed Merchandise Market Segment by Type

5.1 Global Sales in Volume by Type (2019-2030)

5.2 Global Revenue by Type (2019-2030)

5.3 Global Price by Type (2019-2030)

6 Licensed Merchandise Market Segment by Application

6.1 Global Sales in Volume by Application (2019-2030)

6.2 Global Revenue by Application (2019-2030)

6.3 Global Price by Application (2019-2030)

7 North America by Country, by Type, and by Application

7.1 North America Licensed Merchandise Sales by Type (2019-2030)

7.2 North America Licensed Merchandise Sales by Application (2019-2030)

7.3 North America Licensed Merchandise Market Size by Country

7.3.1 North America Licensed Merchandise Sales in Volume by Country (2019-2030)

7.3.2 North America Licensed Merchandise Revenue by Country (2019-2030)

7.3.3 United States Market Size and Forecast (2019-2030)

7.3.4 Canada Market Size and Forecast (2019-2030)

7.3.5 Mexico Market Size and Forecast (2019-2030)

8 Europe by Country, by Type, and by Application

8.1 Europe Licensed Merchandise Sales by Type (2019-2030)

8.2 Europe Licensed Merchandise Sales by Application (2019-2030)

8.3 Europe Licensed Merchandise Market Size by Country

8.3.1 Europe Licensed Merchandise Sales in Volume by Country (2019-2030)

8.3.2 Europe Licensed Merchandise Revenue by Country (2019-2030)

8.3.3 Germany Market Size and Forecast (2019-2030)

8.3.4 France Market Size and Forecast (2019-2030)

8.3.5 United Kingdom Market Size and Forecast (2019-2030)

8.3.6 Russia Market Size and Forecast (2019-2030)

8.3.7 Italy Market Size and Forecast (2019-2030)

9 Asia-Pacific by Region, by Type, and by Application

9.1 Asia-Pacific Licensed Merchandise Sales by Type (2019-2030)

9.2 Asia-Pacific Licensed Merchandise Sales by Application (2019-2030)

9.3 Asia-Pacific Licensed Merchandise Market Size by Region

9.3.1 Asia-Pacific Licensed Merchandise Sales in Volume by Region (2019-2030)

9.3.2 Asia-Pacific Licensed Merchandise Revenue by Region (2019-2030)

9.3.3 China Market Size and Forecast (2019-2030)

9.3.4 Japan Market Size and Forecast (2019-2030)

9.3.5 Korea Market Size and Forecast (2019-2030)

9.3.6 India Market Size and Forecast (2019-2030)

9.3.7 Southeast Asia Market Size and Forecast (2019-2030)

9.3.8 Australia Market Size and Forecast (2019-2030)

10 South America by Region, by Type, and by Application

10.1 South America Licensed Merchandise Sales by Type (2019-2030)

10.2 South America Licensed Merchandise Sales by Application (2019-2030)

10.3 South America Licensed Merchandise Market Size by Country

10.3.1 South America Licensed Merchandise Sales in Volume by Country (2019-2030)

10.3.2 South America Licensed Merchandise Revenue by Country (2019-2030)

10.3.3 Brazil Market Size and Forecast (2019-2030)

10.3.4 Argentina Market Size and Forecast (2019-2030)

11 Middle East & Africa by Country, by Type, and by Application

11.1 Middle East & Africa Licensed Merchandise Sales by Type (2019-2030)

11.2 Middle East & Africa Licensed Merchandise Sales by Application (2019-2030)

11.3 Middle East & Africa Licensed Merchandise Market Size by Country

11.3.1 Middle East & Africa Licensed Merchandise Sales in Volume by Country (2019-2030)

11.3.2 Middle East & Africa Licensed Merchandise Revenue by Country (2019-2030)

11.3.3 Turkey Market Size and Forecast (2019-2030)

11.3.4 Egypt Market Size and Forecast (2019-2030)

11.3.5 Saudi Arabia Market Size and Forecast (2019-2030)

11.3.6 South Africa Market Size and Forecast (2019-2030)

12 Raw Material and Industry Chain

12.1 Raw Material of Licensed Merchandise and Key Manufacturers

12.2 Manufacturing Costs Percentage of Licensed Merchandise

12.3 Licensed Merchandise Production Process

12.4 Licensed Merchandise Industrial Chain

13 Sales Channel, Distributors, Traders and Dealers

13.1 Sales Channel

13.1.1 Direct Marketing

13.1.2 Indirect Marketing

13.2 Licensed Merchandise Typical Distributors

13.3 Licensed Merchandise Typical Customers

14 Research Findings and Conclusion

15 Appendix

15.1 Methodology

15.2 Research Process and Data Source

15.3 Disclaimer

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