RTD wine Market Size 2024 by Recent Technological Advancements, Growth Drivers, Key Developments and Strategies
The leading manufacturers featured in the RTD wine Market include: , Asahi Group Holdings, Sapporo, Suntory, CHOYA, Shanghai Bairun Investment Holding Group Co., Ltd., Kirin Holdings, Bacardi, UMENOYADO, Geying (Shanghai) Brand Management Co., LTD, Chongqing Jiangxiaobai Wine Co., LTD, .
The “RTD wine Market” offers a comprehensive and structured framework for conducting market research and analysis from 2023 to 2031. This detailed report is segmented by types, applications, and players, and includes an analysis of regional growth rates and development. The RTD wine Market report features an Executive Summary, which covers an overview of the market landscape, key findings, and strategic recommendations, as well as a section on market dynamics that explores drivers, restraints, opportunities, and trends.
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Market Analysis and Insights: Global RTD wine Market
The global RTD wine market size was valued at USD million in 2022 and is expected to expand at a CAGR during the forecast period, reaching USD million by 2028.
RTD alcohol refers to Ready to Drink (ready to drink) alcohol. This is a beverage, usually made from an already prepared blend of liquor and other ingredients, ready to drink before being blended or processed. RTD wines are usually sold in cans, bottles or drink cartons, making them very portable.
The RTD (Ready-to-Drink) alcohol industry refers to those pre-mixed alcoholic beverages that can be drunk directly without further modulation or mixing. The following are some characteristics of the RTD alcohol industry:
Convenience: RTD alcohol products are often sold in cans, bottles or boxes, allowing consumers to enjoy them conveniently anytime, anywhere, requiring no additional mixing or preparation.
Diversity: RTD wine products have a variety of choices, including various alcohol base wines, such as cocktails, spirits, wine, etc., as well as mixed drinks of various tastes and recipes.
Rejuvenation and fashion: RTD wine products usually target young people as the main target consumer group, pursuing a fashionable and trendy image, and combining it with social and entertainment occasions.
Low Alcohol Content: RTD alcoholic products typically have lower alcohol content than traditional spirits and are suitable for consumers who wish to enjoy alcoholic beverages but are unwilling to overdose.
Market Growth: The RTD liquor market has been showing a strong growth trend in the past few years, especially among young consumers and female consumers.
Innovation and marketing: RTD wine industry attracts consumers’ interest and purchase desire through continuous innovation and differentiated product development, as well as attractive marketing strategies.
Environmental Protection and Sustainability: With the increased focus on environmental protection and sustainability, the RTD wine industry is also working hard to reduce the waste and environmental impact of packaging materials and introduce more sustainable products.
The gradual increase of residents’ health awareness
Health is an inevitable requirement for promoting the all-round development of people, a basic condition for economic and social development, an important symbol of national prosperity and national prosperity, and the common pursuit of the broad masses of the people. General Secretary Xi Jinping emphasized in the report of the 20th National Congress of the Communist Party of China that it is necessary to “promote the construction of a healthy China”, “put the protection of people’s health in a strategic position of priority development, and improve the policies for people’s health promotion”.
RTD alcoholic beverages contain alcohol and can be high in calories and sugar, which can be bad for those concerned with health issues such as weight management and diabetes. Excessive sugar intake can lead to problems such as obesity, diabetes and cardiovascular disease. Therefore, as people’s health concerns increase, the RTD alcohol market is facing competition from healthy drinks and non-alcoholic drinks. Consumers pay more attention to the nutritional value and impact on the body of drinks, which is a challenge for RTD wine products containing alcohol.
Insufficient category awareness
On the one hand, pre-mixed wine, as a type of prepared wine, although it tastes like wine and a drink, has certain appeal to consumers who cannot drink but want to try wine, but this may also limit the potential of pre-mixed wine. development of. Especially after early adopters, it may be prone to polarization, either choose to drink or choose to drink. On the other hand, the alcohol content of pre-mixed wine is relatively low, but there are many competitors in the low-alcohol wine market, such as fruit wine, rice wine, sparkling wine, etc., which may all have an impact on pre-mixed wine. Moreover, for some consumers, it may be difficult to distinguish the difference between these drinks, and they will not deliberately distinguish them when choosing.
From this point of view, the category of pre-mixed wine is actually in an awkward position. There may be great uncertainty in terms of product cognition and product selection, which also brings a lot to the development of pre-mixed wine certain obstacles.
Company Overview:
Suntory is one of the major players operating in the RTD wine market, holding a share of 8.08% in 2023.
Major Players in RTD wine market are:
- Asahi Group Holdings
- Sapporo
- Suntory
- CHOYA
- Shanghai Bairun Investment Holding Group Co., Ltd.
- Kirin Holdings
- Bacardi
- UMENOYADO
- Geying (Shanghai) Brand Management Co., LTD
- Chongqing Jiangxiaobai Wine Co., LTD
RTD wine Market by Types:
- Premixed Cocktails
- Wine
- Tea wine
- Plum wine
- Rice wine
RTD wine Market by Applications:
- Online sales
- Offline sales
RTD wine Market Key Points:
Define, describe and forecast RTD wine product market by type, application, end user and region.
- Provide enterprise external environment analysis and PEST analysis.
- Provide strategies for company to deal with the impact of COVID-19.
- Provide market dynamic analysis, including market driving factors, market development constraints.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
- Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historical data and forecast:
- United States
- Europe
- China
- Japan
- India
- Southeast Asia
- Latin America
- Middle East and Africa
Years considered for this report:
- Years considered for this report:
- Historical Years: 2018-2022
- Base Year: 2022
- Estimated Year: 2023
- Forecast Period: 2023-2028
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Client Focus
Does this report consider the impact of COVID-19 and the Russia-Ukraine war on the RTD wine market?
Yes. As the COVID-19 and the Russia-Ukraine war are profoundly affecting the global supply chain relationship and raw material price system, we have definitely taken them into consideration throughout the research, and in Chapters 1.7, 2.7, 4.X.1, 7.5, 8.7, we elaborate at full length on the impact of the pandemic and the war on the RTD wine Industry.
How do you determine the list of the key players included in the report?
With the aim of clearly revealing the competitive situation of the industry, we concretely analyze not only the leading enterprises that have a voice on a global scale, but also the regional small and medium-sized companies that play key roles and have plenty of potential growth.
What are your main data sources?
Both Primary and Secondary data sources are being used while compiling the report.
Primary sources include extensive interviews of key opinion leaders and industry experts (such as experienced front-line staff, directors, CEOs, and marketing executives), downstream distributors, as well as end-users.
Secondary sources include the research of the annual and financial reports of the top companies, public files, new journals, etc. We also cooperate with some third-party databases.
Please find a more complete list of data sources in Chapters 11.2.1 & 11.2.2.
Can I modify the scope of the report and customize it to suit my requirements?
Yes. Customized requirements of multi-dimensional, deep-level and high-quality can help our customers precisely grasp market opportunities, effortlessly confront market challenges, properly formulate market strategies and act promptly, thus to win them sufficient time and space for market competition.
Outline
Chapter 1 mainly defines the market scope and introduces the macro overview of the industry, with an executive summary of different market segments ((by type, application, region, etc.), including the definition, market size, and trend of each market segment.
Chapter 2 provides a qualitative analysis of the current status and future trends of the market. Industry Entry Barriers, market drivers, market challenges, emerging markets, consumer preference analysis, together with the impact of the COVID-19 outbreak will all be thoroughly explained.
Chapter 3 analyzes the current competitive situation of the market by providing data regarding the players, including their sales volume and revenue with corresponding market shares, price and gross margin. In addition, information about market concentration ratio, mergers, acquisitions, and expansion plans will also be covered.
Chapter 4 focuses on the regional market, presenting detailed data (i.e., sales volume, revenue, price, gross margin) of the most representative regions and countries in the world.
Chapter 5 provides the analysis of various market segments according to product types, covering sales volume, revenue along with market share and growth rate, plus the price analysis of each type.
Chapter 6 shows the breakdown data of different applications, including the consumption and revenue with market share and growth rate, with the aim of helping the readers to take a close-up look at the downstream market.
Chapter 7 provides a combination of quantitative and qualitative analyses of the market size and development trends in the next five years. The forecast information of the whole, as well as the breakdown market, offers the readers a chance to look into the future of the industry.
Chapter 8 is the analysis of the whole market industrial chain, covering key raw materials suppliers and price analysis, manufacturing cost structure analysis, alternative product analysis, also providing information on major distributors, downstream buyers, and the impact of COVID-19 pandemic.
Chapter 9 shares a list of the key players in the market, together with their basic information, product profiles, market performance (i.e., sales volume, price, revenue, gross margin), recent development, SWOT analysis, etc.
Chapter 10 is the conclusion of the report which helps the readers to sum up the main findings and points.
Chapter 11 introduces the market research methods and data sources.
Some of the key questions answered in this report:
- What will the RTD wine market growth rate during the forecast period?
- Which are the key factors driving the RTD wine market?
- What was the size of the RTD wine market by 2028?
- Which region is expected to hold the highest market share in the RTD wine market?
- What trends, challenges and barriers will impact the development and sizing of the Global RTD wine market?
- What are the RTD wine market opportunities in the global RTD wine Industry?
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Detailed TOC of Global RTD wine Industry Research Report
1 Market Overview
1.1 Product Overview and Scope of RTD wine
1.1.1 Market Coverage
1.1.2 Market Definition
1.2 Market Analysis by Type
1.3 Market Analysis by Application
1.4 Market Analysis by Region
1.4.1 Global RTD wine Market Size (Revenue) and CAGR (percentage) Comparison by Region (2018-2023)
1.4.2 United States RTD wine Market Status and Prospect (2018-2023)
1.4.3 Europe RTD wine Market Status and Prospect (2018-2023)
1.4.4 China RTD wine Market Status and Prospect (2018-2023)
1.4.5 Japan RTD wine Market Status and Prospect (2018-2023)
1.4.6 India RTD wine Market Status and Prospect (2018-2023)
1.4.7 Southeast Asia RTD wine Market Status and Prospect (2018-2023)
1.4.8 Latin America RTD wine Market Status and Prospect (2018-2023)
1.4.9 Middle East and Africa RTD wine Market Status and Prospect (2018-2023)
1.5 Global RTD wine Market Size and Forecast
1.5.1 Global RTD wine Revenue (USD) (2018-2028)
1.5.2 Global RTD wine Sales (2018-2028)
1.5.3 Global RTD wine Average Price (2018-2028)
2 Players Profiles
2.1 Manufacture 1
2.1.1 Manufacture 1 Company Profiles
2.1.2 Manufacture 1 RTD wine Product and Services
2.1.3 Manufacture 1 RTD wine Sales, Price, Revenue (USD), Gross Margin
2.1.4 Manufacture 1 Recent Developments/Updates
3 Competitive Environment: by Players
3.1 Global RTD wine Revenue (USD) and Market Share of Key Players
3.2 Global RTD wine Sales and Market Share of Key Players
3.3 Global RTD wine Average Price by Players
3.4 Top 3 RTD wine Manufacturer Market Share in 2022
3.5 Top 5 RTD wine Manufacturer Market Share in 2022
3.6 Mergers & Acquisitions, Expansion
4 Industry Chain Analysis
4.1 Upstream Raw Material Suppliers of RTD wine Analysis
4.2 Manufacturing Cost Structure Analysis
4.2.1 Production Process Analysis
4.2.2 Manufacturing Cost Structure of RTD wine
4.2.3 Raw Material Cost of RTD wine
4.2.4 Labor Cost of RTD wine
4.3 RTD wine Industrial Chain Analysis
4.4 Major Distributors by Region
4.5 Customer Analysis
5 RTD wine Market Dynamic and Trends, Marketing Strategy Analysis
5.1 Drivers
5.2 Restraints
5.3 Opportunities
5.4 Challenges
5.5 Industry Development Trends under Global Inflation
5.6 Impact of Russia and Ukraine War
5.7 Industry News and Policies by Regions
5.7.1 RTD wine Industry News
5.7.2 RTD wine Industry Policies
5.8 Porters Five Forces Analysis
5.8.1 Threat of New Entrants
5.8.2 Bargaining Power of Suppliers
5.8.3 Bargaining Power of Buyers
5.8.4 Threat of Substitutes
5.8.5 Competitive Rivalry
5.9 Marketing Channel
5.9.1 Direct Marketing
5.9.2 Indirect Marketing
5.9.3 Marketing Channel Development Trend
6 Global RTD wine Market Segment by Type (2018-2023)
6.1 Global Revenue (USD) by Type (2018-2023)
6.2 Global Sales by Type (2018-2023)
6.3 Global Price by Type (2018-2023)
6.4 Global Sales, Revenue (USD) and Growth Rate by Type (2018-2023)
7 Global RTD wine Market Segment by Application (2018-2023)
7.1 Global Revenue (USD) by Application (2018-2023)
7.2 Global Sales by Application (2018-2023)
7.3 Global Sales and Growth Rate by Application (2018-2023)
8 Global RTD wine Market Segment by Region (2018-2023)
8.1 Global RTD wine Sales and Market Share, Region Wise (2018-2023)
8.2 Global RTD wine Revenue (USD) and Market Share, Region Wise (2018-2023)
8.3 Global RTD wine Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.4 United States RTD wine Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.4.1 United States SWOT Analysis
8.5 Europe Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.5.1 Europe SWOT Analysis
8.6 China Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.6.1 China SWOT Analysis
8.7 Japan Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.7.1 Japan SWOT Analysis
8.8 India Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.8.1 India SWOT Analysis
8.9 Southeast Asia Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.9.1 Southeast Asia SWOT Analysis
8.10 Latin America Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.10.1 Latin America SWOT Analysis
8.11 Middle East and Africa Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.11.1 Middle East and Africa SWOT Analysis
9 Global RTD wine Market Forecast Segment by Type
9.1 Global Revenue (USD) and Sales Forecast by Type (2023-2028)
9.1.1 Global Revenue (USD) Forecast by Type (2023-2028)
9.1.2 Global Sales Forecast by Type (2023-2028)
10 Global RTD wine Market Forecast Segment by Application
10.1 Global Revenue (USD) and Sales Forecast by Application (2023-2028)
10.1.1 Global Revenue (USD) Forecast by Application (2023-2028)
10.1.2 Global Sales Forecast by Application (2023-2028)
11 Global RTD wine Market Forecast Segment by Region
11.1 Global Revenue (USD) and Sales Forecast by Region (2023-2028)
11.1.1 Global Sales Forecast by Region (2023-2028)
11.1.2 Global Revenue (USD) Forecast by Region (2023-2028)
11.2 North America Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.3 Europe Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.4 China Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.5 Japan Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.6 India Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.7 Southeast Asia Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.8 Latin America Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.9 Middle East and Africa Market Revenue (USD) and Growth Rate Forecast (2023-2028)
12 Appendix
12.1 Methodology
12.2 Research Data Source
12.2.1 Secondary Data
12.2.2 Primary Data
12.2.3 Market Size Estimation
12.2.4 Legal Disclaimer
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