OMAHA, Neb. - Big or small, national or local, small businesses across the country are put in a spotlight like no other at Omaha’s College World Series. Over 80 businesses from across the country bring their products to the Omaha Baseball Village, gaining visibility from hundreds of thousands of fans.

Omaha Baseball Village Director Jenny Peters tells NCN the organizing is a lengthy process.

“It takes about a year to put it together,” Peters said. “We work with about 80 clients, many local, but some do come from a cross the country. We start setting up in mid-May, we’re open by mid-June.”

One of the goals of the Omaha Baseball Village goes beyond a good fan experience. Peters says giving notoriety to those small businesses is a major part of the planning.

“It’s one of my favorite things I do with my job — maybe get a new baseball product or some small business a small business some exposure or branding,” Peters said. “They’re in front of thousands and thousands of people, and all of a sudden, their brand has a chance to take off.”

That example of that answer is the experience f Ben Reznicek. A 2017 Creighton grad, Reznicek started his own bat company, known as "RezBats." After five years coming to the CWS, he’s now getting recognized by fans local to Nebraska and across the country.

“People are starting to kind of recognize us,” Reznicek said. “They say they may have bought a bat from us a few years ago, they remember us, and can sort of see us grow as we continue coming out here.”

For RJ Vukokvich, owner of baseball bat grip company "VukGripz", as a new company, it’s a huge early dose of exposure.

“This is a bit of baseball heaven man, we get to rock it with a bunch of other brands, get our product out there,” Vukovich said. “This is just great exposure for us… We get our name on the market, but to interact with players from all ages is great.”

VukGripz was at the CWS last year and saw results -- in a big way.

“We had guys from Arkansas use it on TV, we had guys from Oral Roberts, they bought it and brought it back to their home towns,” Vukovich said. “Organic growth is always better, get people talking about it.”

Although it may be a baseball specific event, others take different approaches. Like Amber Crom of Ladies Apparel and Accessories of Council Bluffs.

“We try to target the moms,” Crom said. “A lot of the stuff down here is men and boys specific, but we try to target the girls and baseball moms.”

As a result of being local, Crom has seen repeat business at the CWS.

“We’ve had a lot of people come and say they come every year, and they’re locals, they follow me on Facebook and Instagram, so, they know I’m here.”

What often keeps businesses coming back, is a love for baseball, and the atmosphere of the College World Series.

“I always tell people, if I don’t sell a thing down here, the environment is awesome,” Reznicek said. “You get to meet people from all over the country, we’ve met people from outside the United States… We get to hear their story and share our story with them.”