BEATRICE - A Beatrice auto dealership is finally able to celebrate their new ownership.

Premier GMC in downtown Beatrice went under new ownership in December and they were joined by the Beatrice Chamber of Commerce to cut the ribbon. Andrea Schafer is the chief business officer for Premier and wife to Rob Schafer, one of the owners. Rob is also an area lawyer.

“My husband Rob Schafer and Duane Smith had done the legal work for about 20 years for Carriage motors, they had talked with them over time, and said they’d be interested in some day owning a car dealership,” Schafer said. “After Dennis Rinne passed way, Dennis Boesiger, the other partner, approached Rob and Duane, asked if he’d be interested in purchasing the dealership, and he said yes.”

Having been in business under the new ownership for about five months now, Schafer says things have run smoothly, with business picking up heading into summer.

“Things have gone really really well since we’ve taken over in December,” Schafer said. “We started with not as much inventory, but we’ve recently gotten more and more inventory as time has gone on, so we’e really excited about the summer.”

Schafer says the goal of Premier GMC is to provide quality service the community, but they also want to honor those who served their country and community.

“Both Rob and Duane are veterans, so that’s something that’s really important to us, that’s giving back to the veteran community as well,” Schafer said. “We also are big supporters of the charities here in town, so this week we’re giving away $100 for every vehicle that is sold and we’ll continue to do stuff like that in future.”