Nebraska and Playfly Sports announce 15-year multimedia rights agreement
LINCOLN, Neb. -- The University of Nebraska - Lincoln and Playfly Sports, a sports marketing company, announced Thursday a new 15-year multimedia rights agreement. The deal makes Playfly Nebraska’s exclusive MMR rights holder and sponsorship arm effective Oct. 1, 2022.
“We are pleased for the opportunity to work with Playfly as our multi-media rights partner over the next 15 years. In our discussions, we quickly found they will be a true partner who shares the same level of commitment and passion for collegiate athletics as Nebraska,” said Trev Alberts, vice chancellor and director of athletics at Nebraska. “They are a growing company who is innovative, creative, and ready to adapt to the evolving collegiate athletics environment. We are excited this agreement will continue to help Nebraska Athletics provide resources to support our student-athletes.”
It was reported, Nebraska’s partnership with Playfly will leverage the company’s multimedia rights expertise and tap into its expansive suite of marketing and media solutions to further grow the Huskers brand regionally, nationally and globally.
The press release said together, Nebraska and Playfly will work to maximize traditional MMR assets, such as in-venue signage and broadcast feature elements, in addition to leveraging Playfly’s full capabilities set to enhance Nebraska’s digital footprint and fan experience.
“Nebraska is one of the premier athletic programs in the country, and we are honored that Trev Alberts, his staff, and the university have entrusted us with such an important element of their future growth and success," said Christy Hedgpeth, president at Playfly Sports Properties. “Playfly is incredibly energized to support the Huskers with innovative marketing and media solutions that seek to improve the experience of Nebraska’s student-athletes, fans, and alumni across the state and throughout the country.”
The addition of Nebraska to Playfly’s growing portfolio marks its third Big Ten program within its growing college property portfolio, joining Michigan State University and the University of Maryland, in addition to the company’s partnership with the Big Ten Network. In total, Playfly now oversees more than 35 collegiate and high school state association properties with integrated capabilities that expand beyond traditional multimedia rights including naming rights and valuation consulting, esports program development, digital technology offerings, and unique sponsorship innovations such as the recently developed Campus Cast Live broadcasts.
The new MMR agreement between Nebraska and Playfly Sports is pending approval from the University of Nebraska Board of Regents. The item is on the agenda for the Board’s Sept. 30 meeting.