Market Overview:

The China bubble tea market size is projected to grow at a CAGR of 9.16% during the forecast period.

The growing popularity of bubble tea in China has been fueled by consumer demand for sweetened and colored drinks with added sugar. There were many street vendors selling traditional bubble tea brands in China before the explosion of sweetened and colorful pearl milk tea. The demand for flavored boba tea has also expanded due to the growing popularity of novel tea kinds and hybrid flavors including cheese tea, fruit-flavored tea, and others. In the area, the consumption of Western processed foods has increased. Chinese consumers favor flavors such as peach, oolong tea, red bean, and matcha tea. New flavors such as white tea and jasmine are also boosting bubble tea sales nationwide.

Fortune Business Insights™presents this information in a report titled, “China Bubble Tea Market, 2025-2032.”

List of the Companies Profiled in the Report:

  • Chatime Group (China)
  • Tiger Sugar (China)
  • Hey tea (Shenzhen)
  • Nayuki (China)
  • Happy Lemon (China)
  • Xiangpiaopiao (China)
  • Lelecha (China)
  • Yehitang (Taiwan)
  • Dakasi (China)
  • The Alley (China)

Segments-

Based on type, the market is divided into green tea, black tea, white tea, and oolong tea.

In terms of flavor, the market is segmented into original flavor, fruit flavor, coffee flavor, chocolate flavor, and others.

Report Coverage

The report offers:

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
  • Comprehensive insights into the regional developments.
  • List of major industry players.
  • Key strategies adopted by the market players.
  • Recent industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers and Restraints

Widespread Prevalence of Lactose Intolerance to Favor Growth

Due to changing lifestyles and greater consumer health consciousness, lactose intolerance is on the rise in this nation. The demand for lactose-free products, which are a healthier alternative to traditional dairy, is driven by the increased incidence of food allergies. According to a 2020 National Institutes of Health US National Library of Medicine research, 85% of Chinese people have lactose intolerance. As a result, people choose dairy substitutes, including drinks like milk tea, to move to dairy-free cuisine. The country’s major companies implement initiatives to fulfill the rising demand for plant-based beverages. These factors contribute to China bubble tea market growth.

Competitive Landscape

The China bubble tea market share shows both well-established and newly-emerging businesses. Due to the flavor, accessibility, and continual innovation of the conventional tea recipe, bubble milk tea is becoming increasingly popular, which motivated the producers to concentrate on market growth techniques. The top retail outlets for bubble milk tea raised their investments and grew their footprint. For instance, Heytea added new locations in 37 cities in 2022, resulting in a total membership base of 63 million by January 2023.

Key Industry Development:

April 2020: Bubble tea giant Chatime introduced new oat milk-based bubble tea varieties including Chatime Pearl Milk Tea and Grass Jelly Roasted Milk Tea.

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